What qualifications are typically required?

A first degree in statistics, or at least with a substantial statistics component, is usually a minimum requirement.

Market research statistics is an extremely applied field, and the most appropriate undergraduate courses are likely to be those that involve a large amount of practical applications of statistics.

Many market research statisticians will also have an MSc in Statistics. Here again, the more applied courses are the most applicable to the industry even though such courses are unlikely to actually focus on market research data.

Please see also the general information on our prospective undergraduates page in respect of first degrees, and on our prospective postgraduates page concerning MSc degrees.